You must create wow moments to make a lasting impression on prospects and customers. These moments help your business stand out and ensure your audience associates it with fun and excitement — helping boost sales.
One way to craft wow moments is to invest in custom mailing services. From beautiful brochures to personalized postcards, direct mail offers business owners the unique opportunity to connect with their clientele in new, compelling ways.
At Complete Mailing & Printing, we pride ourselves on crafting wow moments for our clients so they can take their brands to new heights. Let’s discuss what you need to know and how you can start creating eye-catching, personalized mail with our digital printing services.
The Impact of Wow Moments on Brand Perception
The way your target audience perceives your brand is fundamental. Wow moments can exceed their expectations by gifting them a surprise that sparks joy. When people enjoy an experience with a brand, they’ll be more likely to spread the word. This word-of-mouth can help positively shape public perception of your company.
Elevating Brand Loyalty
Additionally, wow moments can foster brand loyalty. When a brand goes the extra mile to impress and delight its clientele, they’re more likely to feel valued and cared about.
Showing your clients you care about them can make them loyal to your company for life, especially in this modern business world, where companies often come off as cold and impersonal.
The Art of Crafting Wow-Worthy Custom Mail
Custom mail is a highly effective avenue for crafting wow moments. There are limitless opportunities for creating eye-catching designs and personalized messages that make a lasting impact.
The ability to hone in on the perfect combination of style and personalization is an art, and Complete Mailing & Printing can help you bring your vision to life.
The Role of Custom Mail Services
Custom mailing services play a significant role in marketing for a wide variety of businesses. They have a plethora of benefits that make them worth investing in.
High Engagement Rates
While other marketing avenues, like email, boast less-than-average response rates, direct mail comes out on top. According to the United States Postal Service, direct mail gets read more often than email among all age groups. Additionally, 71% of all consumers are excited to discover what the mail brings daily.
Personalization
Custom mailing services are, as the name implies, customizable. Therefore, you can personalize campaigns to address your target audience’s unique needs and preferences. Anything a business can do to stand out and offer a personalized experience to its clients is worth investing in.
Cost-Effectiveness
The best part about custom mailing services? They can fit within most marketing budgets. You can outsource your direct mail to a company like Complete Mailing & Printing that can design, print, and mail your marketing materials for you. This process is significantly more cost-effective than doing it in-house.
Additionally, all you have to do is sit back, relax, and watch the wowed customers come in, thanks to your custom mail campaign.
Going Beyond Traditional Mail
We’re all familiar with traditional mail. How often do we open our mailboxes only to see plain white envelopes? This type of mail is boring, and you don’t want recipients associating your letters with something unexciting, like a bill or spam.
Creating a wow moment is challenging if your mail blends in with the others. Custom mail allows you to think outside the box and break traditions in the best ways.
Choosing the Right Custom Mail Service Provider
Personalized mail can set you apart from competitors but only if done right. You need (and deserve) a partner that can:
- Design eye-catching, wow-worthy custom mail pieces
- Offer quick and effective digital printing services
- Send your mail out promptly to the right customers
An all-in-one service frees up your time, speeds up your mailing process, gets your invoices out faster, and eliminates the mistakes that can come with manual prep. Complete Mailing & Printing checks all those boxes and more.
Tips for Crafty, Impactful Custom Mail Pieces
If you’re ready to create wow moments with custom mail pieces, several tips can help get you started.
Get Personal
Personalization is vital to connecting with recipients. Review your data and see how to incorporate personal elements into your custom mail. For example, you can include a recipient’s first name in the opening salutation.
Use Eye-Crafting Visuals
If you want recipients to read past the first couple sentences, you need to use compelling visuals in your custom mail. That’s where a mailing service comes in. They have the technology and experience to create designs that match your branding and entice recipients to keep reading.
Include a Strong Call to Action
What’s the goal of your custom mail? Are you throwing an event that you want recipients to attend? Do you want them to come to your store? Or are you enticing them to make an online purchase with a promotion? Whatever your intention is, include a call to action that tells the customer what you want them to do next.
Experiment and Test
When you send custom mail, you want to run tests to determine campaign success so you can make improvements for the next time. Variables you can experiment with include:
- Outer envelope design
- Your calls to action
- Various promotions
- Colors and design changes
Don’t be afraid to create different custom mail pieces to see what receives the best response. Once you determine what works and what doesn’t, you can create successful campaigns every time.
Consider Postal Regulations
Postage is a significant part of any direct mail campaign budget. Keep postage regulations in mind when determining what type of custom mail you want to create to save as much money as possible. For example, you can use bulk-rate shipping or USPS’s Every Door Direct Mail program to save money when you send mail locally.
Use Multiple Marketing Channels
You can use the designs you create for your custom mail pieces in other marketing channels, like in-store branding or emails. Different consumers respond to different marketing tactics, so don’t be afraid to use multiple channels to attract as many customers as possible.
Craft Wow Moments With Complete Mailing & Printing
Finding new ways to wow your clientele is challenging. Fortunately, creating and sending beautiful direct mail pieces isn’t difficult when you partner with Complete Mailing & Printing. From creating the perfect design with personal elements that will excite recipients to mailing out your custom mail efficiently, you can count on our expert team to craft wow moments that make a lasting impact. For more information, contact us today.
