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Is Direct Mail Effective for B2B?

Direct mail is a marketing channel that has been around for decades. Many companies have used custom mailing services to drive sales, but with so many marketing options available today, you may be wondering if direct mail is an effective way to grow your business. In this article, we’re going to take a look at the effectiveness of direct mail marketing and how you can determine whether custom mailing services are the right choice for your organization. 

Does Direct Mail Have a High Response Rate?

Direct mail for B2B organizations can have a high response rate compared to other marketing channels like digital ads. 

A typical response rate for direct mail is around 4%, which means that out of every 100 people who receive your mailing, four will respond to it by taking action. That percentage may seem high or low to you, depending on the effectiveness of your other marketing methods, but for many brands, direct mail offers a higher return on investment in terms of responses than other means of advertising.

Anything above the 4% average would be considered to be a good response rate for direct mail marketing, although this is a good indicator that your direct mail strategy is producing conversions. 

How Do You Do Direct Mail with B2B?

Direct mail, like other forms of advertising, can be valuable, so it’s important to know how to use it properly. If your organization follows the right protocol for your Direct Mail strategy, it can become a valuable way to advertise your brand. By following a few simple steps, you can have a plan in place when you seek out custom mailing services that will bring you the most value from your direct mail advertising efforts. 

1. Research Your Potential Clients and Customers

Before you print any envelopes or make any phone calls, take some time to research your target market and how you may be able to offer value. Look at the demographics of the ideal business you would sell to and consider how your product or service may be of value to their organization. 

2. Create a List of Targeted Prospects

Once you’ve done your research, it’s time to create a list of prospects who are most likely to be interested in what you have to offer. Make sure to be deliberate and have a reason for sending your advertising materials to each organization. 

3. Write Compelling Content

The most important part of any direct mail piece is the content. It needs to be informative and interesting enough to make the recipient want to read more about what you have to offer — without being so long that they just give up! 

Arrange Customized Mailing Services with Complete Mailing & Printing

Our goal is to help our clients achieve success by offering customized mailing services that meet their unique needs. We provide custom design and printing services for your direct mail campaigns, such as postcards, brochures, flyers, newsletters, and more.

Contact us today and learn more about how our custom mailing services can help your organization achieve your advertising goals with direct mail.