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Response Rate from B2B Direct Mail Advertising - custom mailing services - Complete Mailing & Printing

Response Rate from B2B Direct Mail Advertising

Direct mail marketing is still a popular way for companies in a variety of industries to reach out to customers or prospective customers with news, information, and special offers. 

Modern direct mail marketing can now be very precisely targeted, and there are tools that allow brands to track and analyze their direct mail campaigns. Much of this is thanks to custom mailing services that offer advanced resources to companies that choose direct mail marketing.

There’s no denying the value of direct mail, and it helps to have the ability to track your campaigns. However, that can be challenging if you don’t know what to expect or how to establish your direct mail campaign’s key performance indicators. This article should help you address some of these issues.

What Is a Good Response Rate for Direct Mail Marketing?

Generally, you are seeking a good response rate if you receive between one and two responses for every 100 pieces of direct mail you send using custom mailing services. This is why it’s important to consider a well-designed message and a professional printer to increase the response rate.

What Is the Average Rate of Return on Direct Mail?

According to reporting from JWM Business services, the average rate of return for a direct mail campaign is between 0.5% and 2%.  A way to increase the return is to narrow the market with specific objectives.  When those customers are exposed to your brand with a strong call to action, such as a coupon, averages can rise and become a powerful marketing effort.

Is Direct Mail Effective for B2B?

When campaigns integrate direct mail, they are 27% more likely to achieve impressive metrics and better sales results.  In fact, a survey in 2020 showed that 45% of marketers will consider direct mail ahead of paid search and social media tactics.  The B2B message is specifically targeted to business needs and has a better chance of being seen. That’s a good reason to add custom mailing as a way to reach out to business clients as part of your marketing campaigns.

How to Use Custom Mailing Services to Improve Direct Mail Response

It’s possible that your direct mail results are currently significantly less than the 0.5% to 2% average. If this is the case, don’t be discouraged. At Complete Mailing and Printing, we can make your campaigns more appealing and attention-grabbing. We’ll help you find the ideal format for your marketing piece and help you create a message that recipients will more likely read for a better response rate.

In addition, our digital printing services will take your mailers to the professional level B2B marketing requires. 

Custom Mailing Services — Bay Area and Central Coast

It helps to understand the average response rates you can expect from your direct mail campaigns. We specialize in helping you beat the average.

Complete Mailing & Printing offers a suite of services for companies in the Bay Area and on the central coast. Contact us for additional information and to discuss your needs.