Have you carried out a direct mail marketing campaign for your small business yet? If not and your business has been around for quite some time, it’s a great idea to expand your marketing practices to mailboxes.
Direct mail might sound outdated or inconvenient, but it’s thriving even in the modern era of digital marketing. It actually makes you stand out from the competition because countless companies can market online to millions of people, but the channel to physical mailboxes is narrower. Custom mail services can put a variety of print materials in front of your audience with precision, so you know your materials are reaching people within your target audience.
When working with custom or business mailing services, ask about the following printables and how they can integrate into your marketing strategy.
1. Event flyers
Is your business holding an event you’ve only been advertising through online spaces? You can send out a simple flyer with all pertinent information to targeted neighborhoods, which is especially useful for nonprofit organizations and local businesses.
Flyers come in many sizes but are commonly 8.5”x11” and either sent in envelopes or folded, sealed, and stamped. One of the largest benefits of flyers is that they run a lower cost when they’re printed in bulk and on economical paper material.