There are three big mistakes organizations make when designing direct mail campaigns, which are caught when working with reputable custom mail services. However, you should also be aware of good practices—and bad practices. Before you embark on your next campaign, look through these three mistakes that can sabotage your marketing efforts:
1. No Call-to-Action (CTA)
Every piece of direct mail needs a CTA. This is a singular action you’re telling your audience to do. It doesn’t have to be making a purchase or scheduling an appointment. It can be directing your audience to a newsletter subscription, visiting your website, participating in a holiday event your business is hosting, etc. Your mail should have exactly one CTA. If you skip out on it, you’ll have a harder time nurturing a prospective customer’s interest. If you have more than one CTA, you risk losing their attention.