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Why Businesses aren't Abandoning Direct Mail Any Time Soon

If your marketing strategy is primarily digital and has little to no focus on direct mail, you’re missing out. A multi-channel marketing strategy with custom mailing services can boost your outreach, but businesses that are familiar with direct mail campaigns know firsthand how the advantages go beyond that.

Direct mail is tangible and memorable

Direct mail is more personal because unlike digital mail, customers can physically interact with it. It’s a bit of a novelty in this increasingly digital age, especially for young adults who grew up online. It also has a longer lifespan than digital ads. Recipients might keep a mailer around if they suspect they’ll need the services later.

Creative and bold designs can also make your mailer stand out, hook a customer’s curiosity, and stay in their minds longer than a standard digital ad. That’s not to say digital ads aren’t useful, but having multiple channels of marketing can expand your reach to people who glaze over digital ads or avoid spending time online.

Additionally, direct mail is shareable. If your business serves college-aged adults, a single flyer could be seen by multiple roommates.

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