Direct mail remains an efficient way to reach customers in a tangible, personal way — without fighting for their attention among dozens of other emails they’ll receive on any given day. But to get the most out of your direct mail campaign, you’ll need to carefully define your audience and have a compelling message that […]
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Traditional printing has fallen by the wayside over the past few decades, making way for much more efficient digital printing services. Through digital printing, organizations can submit graphics and images to their printing provider of choice. There’s no need for a printing plate, and businesses can use a variety of media for their image sources.
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At one time, simply sending out a persuasive postcard or letter with your offer would get customers pouring in. But as digital data collection and customer tracking have become the norm, direct marketing has become a lot more personal. According to Salesforce, consumers expect — and even enjoy — personalized marketing messages. What does this
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Event marketing — just as it is when advertising anything else — can be a tricky process in today’s digital age. Billions of social media users now receive their news online, some restaurants are using digital menus as a way to save money, and avid fans of musicians and sports teams are even buying event
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Non-profits primarily rely on donations and volunteers to fund their operations and activities. As such, they require interest from their communities to survive. Local non-profits, like churches and community groups, typically use direct mail and other marketing activities to inform people of their existence and needs. However, for the best results, it’s imperative to use
What Should Be Included in Non-Profit Marketing Collateral? Read More »
Your business cards are the first impression many people will get about your services. You want your business cards to be as professional, engaging, and attractive as possible. Follow these tips to create effective business cards that boost your clientele, sales, and customer interest. Use Rich Color Schemes The colors are the first thing people
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Marketers are laser-focused on millennials for several good reasons. The generation is now firmly entrenched in adulthood and makes up the consumer group with the most money to spend, and while there’s no doubt that millennials are heavily connected, it turns out that they also value some old-school forms of communication. Millennials have adopted email,
There’s no doubt that every business needs a strong marketing strategy in order to remain competitive. As customer shopping habits shift, it’s easy to see why so many companies are laser-focused on their digital marketing efforts. However, by doing that, they could be missing out on some opportunities to engage a larger audience. The choice
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Direct mail marketing is still a popular way for companies in a variety of industries to reach out to customers or prospective customers with news, information, and special offers. Modern direct mail marketing can now be very precisely targeted, and there are tools that allow brands to track and analyze their direct mail campaigns. Much
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As an effective and affordable marketing tool, flyers allow incredible flexibility in terms of design and usage. With thoughtful design, flyers can support your online marketing presence while standing out as a message that has better read statistics. It’s highly visual format demands attention right from the start. With crisp color, an impactful design, and
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